Tiffany&Co Brand Story

Tiffany & Co. (NYSE: TIF) is an American jewellery and silverware company founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium." The store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan. The name was shortened to Tiffany & Co. in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established.[4] Tiffany & Co. has since opened stores in major cities all over the world. At some point, it was acquired by Philadelphia-based investment company Bankers Securities Corporation. As part of its branding, the company is strongly associated with its Tiffany Blue, which is a registered trademark.